I make words behave.

Words can be wild. Unruly. Stubborn.

They can sprawl, overpromise, underdeliver, confuse, insult. They can turn confidence into arrogance, simplicity into dullness, and a “limited-time offer” into “probably a scam.”

I don’t just find words that sound pretty (although they also totally do). I make sure they do their job.

For over 15 years as a Copywriter and Creative Director, I’ve shaped brand voices, crafted campaigns and brought big ideas to life for brands like Pandora, SickKids Hospital, McDonald’s, Walmart, TD Bank, and more.

Now, as a freelance word-slinger, idea generator and strategic schemer, I help brands take ideas further by refining their messaging, concepts and execution.

Because good creativity isn’t just about saying the right thing. It’s about making sure it’s heard the right way.

Got creative that needs direction? Let’s fix that.