I make words behave.

Words can be wild. Unruly. Stubborn.

They can sprawl, overpromise, underdeliver, confuse, insult… They can turn confidence into arrogance, simplicity into dullness, and a “limited-time offer” into “probably a scam.”

I don’t just find words that sound pretty (although they also totally do). I make sure they do their job.

For almost 15 years as a Copywriter and Creative Director, I’ve been shaping brand voices, crafting campaigns and bringing big ideas to life for Pandora, SickKids Hospital, McDonald’s, Walmart, TD Bank, and more.

Now, as a freelance word-slinger, idea generator and strategic schemer, I help brands take ideas further by refining their messaging, concepts and execution.

Because good creativity isn’t just about saying the right thing. It’s about making sure it’s heard the right way.

Got creative that needs direction? Let’s fix that.